Once More, with Feeling: Design Thinking and Embodied Cognition

Abstract

While leaders in business and industry maintain their interest
in design thinking, academic discussions of the concept have become less common. This article examines design thinking in relation to develop- ments in cognitive science and embodied cognition. We examine an influ- ential theory of metaphor as central to cognition, along with theoretical nuances of the body, perception, and feeling. We argue that some material design practices may augment the creative process. We propose a broad interdisciplinary account for the role that feeling plays in design and cogni- tion both.